Kettle Foods has acquired Cornpoppers Ltd – a UK popcorn producer based at Wednesbury in the West Midlands.
Cornpoppers was established in 1979 and is a privately owned family business supplying branded and private label popcorn products to retailers and wholesalers.
Ashley Hicks, Kettle Foods managing director, commented: “The acquisition of Cornpoppers is the next exciting step in our transition to build Kettle Foods into a dynamic European snack foods business.
“We’re confident that this will create more opportunities with our trade partners in jointly evolving the full potential of the popcorn category and look forward to welcoming the team at Cornpoppers to Kettle Foods and working with them on making great tasting popcorn.”
Balvinder Nijjar, previous owner of Cornpoppers, commented: “With the support and expertise of the Kettle Foods’ team, I am delighted about the opportunity for Cornpoppers to expand and bring our snacking talents together.”