KP Snacks has launched two new flavours and an on-the-go range for its nuts brand, KP Nuts.
KP Nuts is aiming to tap into new consumer trends and boost sales with its all-new line-up and a £3m marketing support campaign comprising TV, digital and social throughout June and July 2017.
KP Nuts on the go range comprises handy-sized packs of nuts and energy mixes that offer a natural source of protein and fibre to keep hunger at bay.
The four-strong range comprises best-selling flavours: Original Salted Peanut (50g) Dry Roasted Peanuts (50g) as well as Fruit & Nut Energy Mix (40g) and Orange Nut Fudge Energy Mix (40g).
KP Nuts is also extending its core Flavour Range with two new variants.
Available in 225g packs, Salted Caramel and Smokehouse BBQ join the existing popular line-up of variants.
Andy Riddle, branded sales director for KP Snacks, commented: “This latest innovation for KP Nuts forms part of our insight led, brand passion driven strategy across our entire portfolio. Our aim is to continue to launch products that meet consumer demand, teamed with marketing campaigns that really resonate with the target audience. The new on-the-go range and the innovative new flavour range are born from extensive insight and research – with both scoring extremely positively for both concept and product within our target younger, female demographic.
“To ensure KP Nuts and its new launches are well supported, we’re investing £3m in to multi-media marketing support this summer, bringing the brand back to UK TV screens for the first time in 25 years. To make the most of this opportunity and drive category sales, we recommend that retailers stock a strong range of KP Nuts at multiple sites in-store.”