KP Nuts is launching a selection of £1 price-marked packs (PMPs) across its best-selling flavours in a bid to help retailers drive significant incremental retail sales value in the Nuts category.

Available exclusively to convenience and independent retailers, the new KP Nuts £1 PMP handy packs will be available in cases of 12 across the brand’s best-selling variants – Original, Dry Roasted, Spicy Chilli and Salt & Vinegar. Retailers can also take advantage of special deals that are being offered through key wholesale accounts, including a ‘2 for £11’ case promotion.

Matt Collins, trading controller convenience, KP Snacks, commented: “Nuts for £1 are growing at an impressive 19% year-on-year in impulse and as the Nuts market leader we’re offering our best-selling range at £1 to help drive continued growth.

“One in three nuts shoppers only buy KP Nuts and we believe our new £1 PMP is a fantastic way to offer loyal consumers great value for their money. Retailers should stock up on KP Nuts PMPs all year round and especially over the next few months, as demand is expected to increase with the Christmas period fast approaching.”

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