KP Snacks is expanding its Hula Hoops Puft range with the launch of a new Hula Hoops Puft Sweet Chili multipack.

Hula Hoops Puft will be supported with a £1.5m campaign including TV, in-store activation, social and out of home Media from January 8 to January 28.

KP Snacks sales director Andy Riddle commented: “Hula Hoops is one of the fastest growing brands in the UK, and offers retailers a range of products and formats that work for all occasions and that can be activated across all areas of the store. The new Puft Sweet Chili multipack offers retailers the opportunity to capitalise on the growing consumer trends of spicy and healthy, offering a much-loved product in a new flavour variant.”