Imperial Tobacco will be launching L&B Blue Superkings 10s nationwide from 1st June.

Available in full flavour Superking size 10s only, with an RRP of £3.78, L&B Blue is designed to appeal to value-seeking consumers in the economy price sector who desire the reassurance of a big name brand – as well as the low out-of-pocket spend and convenience the Superkings 10s format offers.

Brand portfolio chassis manager Madeleine Pearce comments: “Superking size cigarettes offer excellent value for money for adult smokers and have continued to grow in popularity. The addition of 10s to the L&B Blue range will further resonate with brand conscious consumers looking for value, while still demanding the Virginia blend tobacco L&B is renowned for.

“Packs of 10 currently account for 20% of the economy sector so this, our lowest-priced L&B offering to date, is a must-stock for retailers.”

The L&B Blue range now comprises of Superkings Full Flavour, Smooth and Menthol 19s, new Superkings Full Flavour 10s and King Size Full Flavour and Smooth 19s. All are available in both standard and price-marked packs, while stocks last.

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