Imperial Tobacco is introducing limited edition packs of JPS that tell the story of the brand.
Imperial Tobacco brand manager Emma Stew comments: “These fun, limited edition packs are a tip of the bowler hat to the classic heritage of JPS, with eye-catching on-pack imagery featuring red telephone boxes, motorbikes, Big Ben and more.
“JPS remains a major player in the UK factory made cigarette (FMC) market, with a total share of almost 6%. Retailers are advised to stock up on these special edition packs while they can to take advantage of the excellent sales opportunities presented by this enduringly popular brand.”
The JPS limited edition packs are available in JPS Blue, Black, White, Silver and Menthol in King Size 19s and Superkings 19s formats at £7.59, while stocks last.
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