Lucozade is launching an addition to its Lucozade Sport range with a new exotic flavour – Mango & Passion Fruit. The new variant will be available from March will be supported by a £9m marketing investment including TV, sponsorship, digital and in-store activity.
Vicky Morgan, marketing manager for Lucozade Sport, commented: “Following such a successful year in 2014 with our Brazilian Guava flavour, we are pleased to continue helping retailers make the most of the trend for exotic flavours within the sports and energy drinks category. Our research shows that the new Mango & Passion Fruit flavour is set to be a hit with both new and existing shoppers.
“At Lucozade Ribena Suntory we pride ourselves on developing innovation based on consumer demand and with Lucozade Sport NPD delivering over £8m retail sales value in 2014, we are confident that this variant will be incremental to our already popular core range.”
Lucozade Sport Mango & Passion Fruit will be available in two key formats: 500ml with an RRP of £1.06 and 4x500ml multipack with an RRP £3.69.
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