Mars Chocolate UK has announced it is bringing back M&M’s Halloween Limited Edition Peanut range.

M&M’s Halloween Limited Edition Peanut range contains brown, green and orange M&M’s, and comes in a variety of formats including a 45g Single, RRP 60p, a 100g Treatbag, RRP £1.19, a 165g Pouch, RRP £2.09 and a 300g Large Pouch, RRP £3.29.

Mars Chocolate is also launching M&M’s Choco Funsize - a brand new variant for this year’s Halloween season.

Bep Dhaliwal, trade communications manager, Mars Chocolate UK, said: “Halloween is a rapidly growing season within the confectionery sector, with sharing bags growing by 9.8%over the last five years and Halloween-specific sharing formats growing by 4%.

“M&M’s Limited Edition products are known for driving stand-out in-store and the M&M’s Halloween Limited Edition Peanut range and M&M’s Choco Funsize are perfect options for retailers looking to grow their sales this Halloween.”

To support the relaunch, Mars Chocolate is putting significant media spend behind M&M’s from September to build up anticipation around the Halloween occasion and ensure that it is front of mind for consumers. A full range of POS featuring M&M’s much-loved characters is also available for retailers to ensure M&M’s Halloween Limited Edition will not be missed by shoppers in-store.

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