Metcalfe’s skinny popcorn is to expand its range with the launch of a new flavour - maple bacon. 

The choice of the new flavour combination of Maple syrup with bacon will help the brand stimulate further interest and engagement within the popcorn category, according to marketing director Andrew Slamin. He says: “Recent trends indicate a rise in consumer demand for sweet & savoury flavours and lighter, better-for-you snacks, so we’re pleased to have created maple bacon - a product that ticks both boxes”.

Maple Bacon will be available nationwide in sharing size (75g) from the end of September, with impulse bags (25g) to follow before Christmas.