Mattessons, the meat snacking brand from Kerry Foods, is aiming to drive new sales opportunities this autumn by adding a limited edition flavour Scrum’my Chargrilled Chicken to its Fridge Raiders range.

The new flavour is designed to drive footfall and sales during autumn of sporting events, as research demonstrates that snacking sales increase during big events.

“Our new rugby-inspired packaging is designed to disrupt shoppers and bring excitement to build on the success of our limited edition flavour last summer. It seemed a natural fit to launch a rugby-inspired limited edition pack to support the upcoming sporting events schedule,” commented Raquel Medina, assistant brand manager for Mattessons.

“We know there is a huge opportunity for retailers to drive incremental sales during sporting events through offering innovative, flavoursome bespoke options. By continuing to deliver a constant flow of flavour innovation, Mattessons continues to add excitement to the meat snacking category and drive sales,” added Hayley Murgett, senior brand manager for Mattessons.

The new limited edition flavour will be available in two pack formats, a single 60g pack (RRP: £1.29) and a multipack of three 25g packs.

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