Meat snack brand Mattessons Savagers has teamed up with football pundit Robbie Savage to create the ‘ultimate savage’ campaign.
Activity across social media includes a leaked UniLad video of him pitching advertising ideas to Mattessons.
Victoria Southern, marketing manager for Mattessons, commented: “We are extremely excited to be working with football legend Robbie Savage to promote our meat snacking sub-brand Savagers. He is a key influencer for our target audience and will help create awareness, buzz and excitement about our new snacking range.
“Our new campaign will put Mattessons in a prime position to continue driving incremental growth to the £113m meat snacking category, and unlock the untapped adult snacking opportunity.”