Maynards Bassetts has introduced new increased size £1 promotional price-marked packs (PMPs) across its range that provide more value for consumers.
The £1 (RRP) 165g promotional PMPs are now available across its core bag range, including Maynards Bassetts Wine Gums and Maynards Bassetts Jelly Babies, the number one and two bags in the market.
The new packs aim to help retailers drive sales on candy bags, which is the most impulsive category within snacking with 60% of purchases being unplanned.
Katie Bashford, senior brand manager for Joyful Candy at Mondelez International, said: “Price-marked packs help to give shoppers the reassurance of clear pricing in store.
“With Maynards Bassetts leading the candy bag category in convenience with a 26% share, our products are a consumer favourite. The new 165g bags offer great value for consumers on larger PMP bags on its best-sellers and help drive their sales in store.”
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