product news: McVitie’s Digestive Slices adds new flavour

Pladis will be extending its McVitie’s Digestives Slices range to include a new Banoffee flavour.

It said the innovation is in response to the growing popularity of incorporating classic British and American dessert flavours in cake format.

Ailsa Duguid, Pladis UK & Ireland brand manager for McVitie’s Cake Company, commented: “With American dessert flavours and classic British pudding flavours creating the biggest buzz in the cake category in 2017 and continuing to trend in 2018, our new Banoffee slices launch fits perfectly with popular demand.

“Fitting into our existing Digestives Slices cake range, we’re confident this sweet treat will be a winner with consumers everywhere.”