McVitie’s has announced the re-launch of its popular on-the-go range with the addition of three ‘2 for £1’ price marked packs as part of the brand’s commitment to providing retailers and consumers with "the perfect on-the-go snack at an affordable price".
Available in six variants including McVitie’s Chocolate Hobnobs Slices, McVitie’s Milk Chocolate Digestive Slices and McVitie’s Digestive Caramel Millionaire Slices, the re-launch includes the introduction of a new smaller case size with a longer shelf life, replacing all previous 24 and 18 pack cases with a new 12 pack case size.
The range’s packaging has also been re-vamped under the McVitie’s Masterbrand with a permanent multi-buy available on its three top SKUs including McVitie’s Chocolate Digestive Slices, McVitie’s Digestive Caramel Slices and McVitie’s Chocolate Hobnobs Flapjacks. Available in stores from July 11, the new permanent multi-buy packs aim to support convenience retailers by allowing them to offer greater transparent value to consumers.
Claire Hooper, senior brand manager of McVitie’s Cake Company, commented: “We see this re-launch as an opportunity for us to continue growing in the cake on-the-go category, so that consumers can enjoy our products in conveniently packed sizes when out and about, as well as at home.”