Monster Energy is responding to demand for lighter drinks with the release of three new zero calorie variants.
The Ultra variant leads the new line-up, and is joined by Ultra Sunrise, which has a citrus and orange twist, and Ultra Red, which combines the Monster Energy blend with a drink that’s light and crisp.
Caroline Cater, operational marketing director at Coca-Cola Enterprises, said: “As the Monster Energy brand continues to enjoy impressive growth, we’ve responded to the overwhelming demand from consumers and Monster brand fans to introduce a wider selection of variants which contain zero sugar and zero calories.
“The Monster Energy Ultra range has been hugely successful in the US, and we’re looking forward to working with retailers to replicate this performance in Great Britain, helping our retailers to achieve incremental growth within the energy sector.”
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