Arden Fine Foods has launched Mug Huggers, individually packaged biscuit characters designed to hang onto the side of a mug.

Gary Barr, managing director of Arden Fine Foods, said: “The UK loves nothing more than enjoying a biscuit when they are drinking tea and coffee and research from Mintel suggests it’s one of the top reasons we reach for a sweet snack. But biscuits shouldn’t be boring and we want to reimagine that typical moment.

“With 80% of consumers taking tea breaks out of home and regularly visiting coffee shops, drinkers are looking for something different from their tea or coffee moment. Mug Huggers are unique and add a sense of fun to the experience. They are all about bringing some love to tea time.”

Mug Huggers are available in retail display boxes of 14 for £16 with an RRP of 1.99 per biscuit.

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