Nākd has revealed a raft of new listings in the convenience and forecourt sector.
The Orange & Cocoa Delight flavours launch the first listings for the brand within the Spar estate.
The Cocoa Orange and Cashew Cookie products will also be available in BP forecourts as part of a new listing from October 2014.
In addition to new retailers selling the bars, Nākd has also built on successful accounts by increasing the range offering. With Martin McColl’s Retail Group already listing Cocoa Orange and Berry delight flavours, they are now introducing three new flavours; Cashew Cookie, Cocoa Delight & Strawberry Crunch.
Nisa Retail is also listing the Crunch singles range in addition to the Core range, with Strawberry & Banana Crunch being available from October 2014.
Marina Love, marketing director of Natural Balance Foods, commented: “These are exciting wins for Nākd, which will not only please our existing fans, but also give us the opportunity to reach out to new customers that haven’t tried the range before.
“With 52%** of adults now purchasing free from products, only 20% cite intolerance as a motive for purchase with the majority recognising their nutritional benefits and looking for healthier options to enjoy as part of a balanced diet. Our Nākd bars not only tick the healthy box but taste great too so we’re confident they will be well received by consumers.”
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