Nature Valley is introducing a national field sales team to help independent convenience retailers increase their sales in the growing food-to-go category.

The team will visit thousands of stores across the country, offering tailored merchandising, POS support, category advice and insights on the latest shopper trends. During the visits retailers will also be able to take advantage of some special promotional deals including the new Nature Valley 30 for 25 mixed singles case which has been specifically developed for convenience and independent retailers to maximise sales.

Included in the mixed cases are twin packs of three of the best-selling Nature Valley singles bars: Canadian Maple Syrup, Oats and Honey and Oats and Chocolate. Cases are available in both standard and 59p price-marked packs.

Ben Hale, marketing, strategy and planning at Nature Valley, comments: “We see convenience as a massive opportunity for retailers to explode sales of food-to-go with our range of Nature Valley bars. The wonderfully diverse nature of the bar means it can be sold any time of day, whether as part of a lunchtime meal deal or morning hot drink link save. Excitingly, we also have a brand new field sales team that will be regularly visiting stores up and down the country so that retailers can purchase Nature Valley as well as maximize sales through merchandising advice, POS & new equipment.”

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