Nestlé Confectionery is launching Polo Sugar Free Extra Strong and sponsoring the Oral Health Foundation’s National Smile Month.
Polo Sugar Free Extra Strong will be available from 9th May in single format (£0.50 RRP).
Both standard Polo Sugar Free and now Polo Sugar Free Extra Strong are accredited by the Oral Health Foundation, with the endorsement featuring on-pack.
Polo has announced it is to be a sponsor of the Foundation’s National Smile Month, which runs from May 16 to June 16.
A Nestlé UK & Ireland spokesperson said: “2016 is set to be a big year for the Polo brand, with a host of exciting activities ranging from revamped packaging to a real focus on the growing area of sugar free. The launch of new Polo Sugar Free Extra Strong will provide retailers with an excellent opportunity to capitalise on incremental sales and profits as consumer research has shown both little crossover from mild mint consumers, and a high purchase intent from extra strong mint consumers.”
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