Nestlé Confectionery is preparing to launch a 2 for £1 initiative across 10 of its bestselling packs.

The initiative will see singles including KitKat four finger, Aero Peppermint Medium, Rowntrees Fruit Pastilles and Smarties permanently feature a ‘2 for £1’ price mark flash on the front of packs from 1st July. The packs will be available exclusively in the wholesale and convenience channel.

A Nestlé UK & Ireland spokesperson said: “Our price-marked packs initiative demonstrates Nestlé Confectionery’s commitment to supporting the Wholesale and Convenience channel. Featuring some of the nation’s favourite brands such as Kitkat, Aero, Milkybar, Rowntrees and Smarties, the offer will give convenience retailers and wholesalers the opportunity to attract those shoppers who are looking to pick up their favourite pack for themselves and one for a friend.

“With more than 60% of single countline shoppers shopping with a friend, the promotion provides good value for money. Retailers should stock up to capitalise on shopper’s interest.”

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