Mondelēz International has introduced a new variant to its belVitarange of ‘healthy biscuit’.
belVita Tops are crispy biscuits, made with wholegrain cereals, with either a chocolate or fruit topping - Choco Hazelnut or Strawberry.
belVita Tops will be supported by a £2m marketing investment, which will include TV, radio, digital, out of home and sampling activity.
Rick Lawrence, marketing manager for biscuits at Mondelēz International, said: “You won’t find anything quite like this on the nation’s breakfast biscuit shelves at the moment that will satisfy consumer need states – nutrition, convenience and great taste.
“belVita Tops was the number three belVita SKU in France, and with great feedback in consumer testing, we’re confident that it’s going to be a big hit in the UK as well – for retailers and consumers alike.
“With significant marketing investment, this new launch is likely to be front of mind with shoppers, so retailers should make the most of the opportunity to get even more out of the UK’s number one breakfast biscuit.”