Stute Foods, a leading supplier of food and drink products worldwide, is launching its preserves single variety in packs of three to allow smaller retailers and independent outlets to better cater to the specific demands of their shopper demographic.
The range comprises four jams and two marmalades: strawberry (the most popular flavour), raspberry, apricot and blackcurrant jam and fine cut and thick cut orange marmalade, which are available in 340g jars.
The company’s managing director, Laurence Hybs, said: “A lot of the smaller shops want the choice of more tailored stock to overcome issues of reduced space, both on the shop floor and within the stockroom. Making this range available in packs of three means retailers can save space while more accurately offering the ranges that are most popular with customers.
“There is no other company currently offering this pack size and we have had an initial positive reaction from customers.”
The company has also unveiled a new price-marked pack (PMP) format for its range of 1.5-litre juice range. The juices contain no artificial sweeteners, colours, flavours or preservatives; and are available in seven varieties comprising cranberry, orange, apple, mango, tropical, apple & peach and red grape, are presented in four-packs of 1.5 litres.
Hybs said: “Research reveals that price-marked packs are still one of the top three pulling factors for convenience retailers – holding the position since 2013. Convenience retailers recognise that PMPs offer better value for both themselves, as it saves time on pricing in store, and their customers who claim that a price-marked pack is the second most influential factor when deciding on which product to buy.”
“PMPs are proven to attract more shoppers into convenience stores, and significantly help to drive sales growth. Consumers feel more relaxed picking up a PMP as they already know the price without the need to ask or look for shelf labelling, and see added value in the product they’re purchasing. With 76% of convenience retailers more likely to stock a new product if it is in a price-marked pack, we’re delighted to offer our range of juices to the convenience and cash and carry sectors in a new four-pack format.”
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