Premium crisp Kettle Chips is introducing a new seasoning to its range of premium hand cooked chips – Crispy Bacon & Maple Syrup – its first offering made with real meat.

Kettle Chips’ in-house chef Chris Barnard has developed the new seasoning which includes real bacon sourced locally from H.V. Graves, well-established Norfolk family butchers, and combined it with the luxurious sweetness of Maple Syrup.

“Lots of people have been asking us to make a real meat variant and bacon is one of the UK’s most loved crisp flavours,” says Jim Couchman, Kettle Foods Head of Impulse. “This new combination also taps into the current ‘sweet & salty’ flavour trend so we are confident that our new addition will be a big success.”

Packaged in a bacon pink pack for stand-out, Kettle Chips Crispy Bacon & Maple Syrup come in 150g sharing bags and 40g handy packs. Within the Impulse market Kettle is performing strongly, according to Couchman, driven by growth in both singles and sharing pack formats.