Nurishment is reinforcing value proposition with the launch of a limited edition, price-marked pack (PMP).

The £1 price-mark will be available on cans of the four best-selling SKUs of Nurishment Original. The special packs of vanilla, chocolate, strawberry and banana flavours will be available from early May until the end of June.

“Price-marked packs are becoming even more key for retailers as consumers continue to seek value, but without compromising on quality,” said Nyree Chambers, head of marketing for Grace Food UK.

“PMPs reassure consumers that they are getting great value from their favourite brands, while retailers benefit from increased sales and footfall to the fixture.”

“The new £1 pack, which represents even better value, will reward Nurishment’s many loyal fans while attracting new shoppers to the brand.”

“Nurishment Original has been enjoyed by consumers looking for a convenient, tasty nutritional boost for more than 30 years.

“The brand has long since proven itself to be a must-stock for retailers – and with our new price-marked pack set to send demand soaring, retailers should prepare to stock up.”

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