Republic Technologies (UK) is introducing OCB, continental Europe’s best-selling rolling papers brand, into the UK’s fast-growing e-liquids market.
The OCB range (10 ml; rrp £3.99) will offer vaping enthusiasts a choice of six flavours, which currently account for 80% of the market, in four nicotine strengths.
John Catania, managing director of Republic Technologies (UK), said: “There are now approximately 3.5 million e-cigarette users in the UK, a number which has more than tripled in the last two years. They are now faced with an overwhelming amount of choice in a rapidly-emerging market that’s largely unregulated. Despite all the attention the market is receiving, this is leading to confusion and uncertainty.
“With OCB e-liquids, retailers can be reassured that they are offering a range that is produced to exacting standards, providing vapers with the reassurance, quality and choice they are looking for, at an affordable price point from a well known and trusted supplier of RYO accessories.”
OCB’s six flavour range includes Original, American Tobacco and Oriental Tobacco, complemented by Menthol. Two flavours, Coffee and Red Fruits, will also be available as nicotine-free options.
The OCB e-liquids range will be backed by a range of POS including dedicated display stands, posters and window stickers to increase consumer awareness and drive traffic into stores.
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