Oxo is back on TV with two new adverts that follow a modern-day family as they go about their busy daily lives. The brand will be investing £3m behind the campaign, which airs through to the end of February. The adverts will feature both Oxo stock cubes and the Oxo stock pots range, which is worth £2.7m since its launch last year.

Helen Touchais, brand director flavourings and seasonings at Premier Foods, said: “Oxo aims to help families who are looking to prepare meals that are not only quick to cook, but also wholesome and delicious.

“Our consumer research shows that the new Oxo family and the dynamic between them really resonated and reminded people of their own home life. They all think fondly of the 80s and 90s Oxo family and are delighted to welcome a new modern family for the 21st century.”

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