Partners for Growth, Unilever’s category advice programme for small store retailers, is marking its 15th year with the launch of a new personalised fixture advice service.
The personalised fixture advice service, which is available across nine key categories, uses national average sales data, together with insights from Unilever’s category experts and extensive shopper research. In addition, it takes into account a store’s postcode to provide unbiased ranging and merchandising advice that reflects the affluence of that store’s customer base.
To benefit from this free service, a retailer needs to upload a “Shelfie” of their current fixture to partnersforgrowth.unilever.com/asktheexperts. The category teams will review the image and respond with a tailored planogram based on their store’s affluence.
They will also receive a personalised five-point fixture action plan, which will include key advice such as what products to stock or delist, and how to improve category segmentation and merchandising to better reflect shopper needs and make the fixture easier to shop.
Unilever Partners for Growth’s Nick Widdowson commented: “The introduction of our new Personalised Fixture Advice Service demonstrates our continued commitment to the convenience sector. We are constantly looking for new and innovative ways to deliver unbiased advice to more and more of our retail partners. Given the challenging time the sector is facing, I would urge all retailers to visit our website to see how they could benefit from the advice on offer.”