Following the introduction of Walkers 50p price-marked-packs, PepsiCo is now launching Doritos PMPs at 50p.

The new packs will also feature PepsiCo’s latest #gameready on-pack promotion which celebrates its sponsorship of the UEFA Champions League by giving away match trips. The #gameready promotion offers the chance to win a pair of tickets and money to help cover travel and accommodation expenses.

Matt Goddard, field sales director at PepsiCo, comments: “We’re delighted to be launching Doritos in 50p PMP formats; by reviewing and extending our ranges on an ongoing basis we continue to demonstrate our support for independent retailers and the CSN category.

“The UEFA Champions League brings great opportunities for PepsiCo and for retailers. Our #gameready campaign is built around the nation’s love for football and we expect it to be extremely successful.”

To help impulse retailers capitalise on sales offered by the new 50p PMPs, Walkers is producing a three-case stacker to help engage with shoppers.

The new Doritos 50p PMP formats are: Doritos Tangy Cheese, 40g; Doritos Cool Original, 40g; and Doritos Heatwave, 40g.

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