Perfetti Van Melle is launching a new set of sweets in the run-up to Halloween.

The Chupa Chups Spooky Pizza is a fresh take on the brand’s candy pizza, covered in jelly snakes and spiders, and priced at £5. Perfetti Van Melle is also offering retailers impactful shelf ready packaging and free standing display units to create theatre in store, and engage shoppers.

For those looking to stock up the cupboard ahead of trick or treaters, the Chupa Chups Halloween bag contains 14 different lollipops, and comes in an a spookily decorated orange packet.

Meanwhile the Fruittella Spooky Family builds on the success of last year’s Hotel Transylvania bag and contains three gruesome flavours; blackcurrant and strawberry, cola and lemon as well as orange and banana.

Mark Roberts, trade marketing manager at Perfetti Van Melle, said: “Halloween represents a fantastic opportunity for retailers, and we’re doing everything we can to help them maximise shopper spend and bring seasonal products front of mind.

“We know 80% of confectionery choices are finalised in store, so ensuring innovative and different confectionery such as our Chupa Chups Spooky Pizza are visible is key. Fruittella bags featured in top 25 bags for Halloween in 2015, and are now growing ahead of the total bags market, so we’re confident these will be extremely popular with shoppers.”

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