PG tips is launching a range of tea pod capsules compatible with Nespresso machines, to offer consumers their tea at the push of a button.
The four-strong line-up includes a new variant from PG tips – Black Tea Caramel & Vanilla. PG describes the new flavour as an ideal Christmas drink which taps into the growing consumer appetite for new tastes and flavours within the category.
Green Tea and caffeine-free options Peppermint and Raspberry & Apple make up the rest of the range, reflecting the growth across the Fruit, Herbal and Green tea sectors within the Hot Beverages category.
Lola Danlos, brand manager for PG tips at Unilever UK, comments: “Our new range of machine compatible capsules is a first for the UK market. The pods offer consumers a new and convenient format, with great tasting tea at the push of a button.”
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