Pladis has launched a new addition to its McVitie’s Cake range: Club Orange Cake Crunchies – designed to combine the best of cake, biscuits and chocolate.

McVitie’s Club Orange Cake Crunchies merges the flavour of Club Orange, with a spongey cake, topped with chocolate flavoured cream and crunchy biscuit pieces, covered in smooth milk chocolate.

Targeting consumers looking for a lunchtime treat, the new range has a projected RSV of £2.0m, and is available in a 5-pack at RRP £1.65.

Claire Hooper, head of marketing for McVitie’s Cake Co at Pladis UK&I said: “We’re thrilled to be launching McVitie’s Club Orange Cake Crunchies into the cake category this year. We know consumers are continually searching for new snacking experiences, and this innovation lets us combine three things we know consumers love – cake, biscuits and chocolate, in one delicious treat.

“We’re confident the launch will be popular with McVitie’s fans and a great opportunity for retailers to showcase a new and innovative lunchtime treating consumption moment, and attract new shoppers into the cake category.”