Pladis has introduced Jacob’s Cracker Crisps Thins, a new launch in the crisps and snacks category.

Jacob’s debuted the original Cracker Crisps format in 2015, combining the crunch of a cracker with the flavour of a crisp. It is now seeking to build on the popularity of the range by launching a thinner and crispier snack with lighter texture, without compromising on flavour.

Steve Monk, director of the regional brands business unit at pladis UK&I, commented: “Jacob’s Cracker Crisps have been a terrific success since launching two years ago, becoming an established brand and the leading baked product within premium sharing crisps and snacks. We look forward to driving further growth to the category by offering this new snacking experience to consumers through their light and crispy texture and flavour-packed taste.”

Available in 130g sharing bags, the Jacob’s Cracker Crisp Thins range has three flavours – Mature Cheddar & Roasted Onion, Sea Salt & Cracked Black Pepper and Thai Sweet Chilli.