Imperial Tobacco has announced that Player’s Crushball King Size 10s will be launching nationwide from 1st July.

This follows the national launch of Crushball King Size 18s in June, which Imperial Tobacco says will cement Player’s position as the lowest-priced capsule offering on the market.

Imperial Tobacco brand portfolio chassis manager Emma Stew comments: “Capsules have caught the imagination of adult smokers, quickly grossing a factory made cigarette market share of almost 8.5%.

“The 10s format is extremely popular in the capsule segment, and with Crushball offering the best value we expect the brand to go from strength to strength. It’s a retailer must-stock.”

Player’s Crushball 10s will retail for £3.25, with price-marked packs also available at the same price while stocks last.

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