Pom-bear is expanding its range of snacks with the launch of a new Cheese variant intended to appeal to shoppers looking for a tasty snack that can be enjoyed by all of the family.

Rolling out from February new Pom-bear Cheese - available in both single and multipack formats - taps into the growing trend for Cheese flavoured snacks.

Matt Collins, trading controller convenience at KP Snacks, commented: “2014 was a fantastic year for the Pom-bear brand, which is now worth over £27m in retail value sales. Our innovation team are constantly researching both UK and worldwide flavour trends to ensure our new launches are on-trend and genuinely appealing. Time and time again, cheese has come out as the most popular family flavour, so we can be confident this new variant will be a hit with both existing and new consumers alike.”

Pom-bear snacks are gluten free with no artificial colours of flavourings and contain fewer than 100 calories per pack.

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