Pom Bear is returning to TV screens with the Bare Bear Snack campaign.

The 20-second advert, which airs during August and early September, will remind audiences that Pom-Bear is free from gluten, artificial flavours, and artificial colours – in fact, they are completely naked.

With over 15% of the UK avoiding gluten, Pom-Bear is aiming to tap into this market.

The advert is part of a £1.7m TV and digital campaign, which will reach households across the UK. This year marks the third consecutive year that Pom-Bear will appear on our TV screens.

Vijay Bhardwaj, head of marketing at KP Snacks, said: “We’re delighted to see the Bare Bear Snack return to television following last year’s successful campaign. Pom-Bear is the perfect free-from snack to help retailers to boost their sales among families during the summer season.”