Poppets, the bite-size toffee and fondant-filled chocolates, are launching a new addition to the Poppets gift boxes in the form of Poppets Mini Eggs.
Hitting stores in time for Easter, manufacturer Big Bear Confectionery has already seen success with the 154g gift boxes, available in toffee, orange and mint filling flavours, driving the Poppets brand into growth of 22% year-on-year.
“The Poppets brand is all about families, fun, entertainment and sharing so the small gift and mini self-indulgence market is a perfect place for us,” said Ross Stanley, head of trade marketing at Big Bear. “We’re delighted with the response from the trade and consumers towards the current Poppets packs and look forward to further developing the Poppets brand range, where we see demand.”
The new Poppets Mini Eggs packs, will be in a 140g gift box with the same profile as the existing gift boxes and with the same £1 manufacturers recommended retail price.
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