Pepsico is offer all members of Counts for More the exclusive opportunity to pre-order a case of new Smiths Cheese Balls directly from the online rewards and catagory management website for their stores.

The  offer from Walkers is not available in wholesale until 22nd September and trade members are being given the chance to be first to market with this new product.

Members simply log on to, open the Smiths Cheese Balls activity on the home page and follow the instructions to add a case to their basket. One case of Smiths Cheese Balls requires 400 points, which retailers can earn on the site by completing activities and learning more about the crisps and snacks category.

PepsiCo introduced Counts for More earlier this year following consultation with retailers and it currently has over 3,000 members, allowing Walkers’ trade customers to receive incentives and tailored category advice to ensure they are stocking the right range and growing their business