Premier Foods is adding to its Cadbury portfolio with the addition of a range of ambient, individual and twin pot desserts. The new products will appeal to adults seeking a quick, easy and delicious sweet finish to any meal. Available this month, the launch marks the brand’s first venture into the ambient dessert category and will be available in the following individual and twin pot formats:

• Individual Original Milk Chocolate Pot

• Individual Orange Milk Chocolate Pot

• Twin Pot Cadbury Milk Chocolate with Toffee Clusters

• Twin Pot Cadbury Milk Chocolate with Fudge Pieces

• Twin Pot Cadbury Milk Chocolate with Orange Zingers

Jo Agnew, head of Cadbury Cakes at Premier Foods, comments: “We are incredibly excited to be bringing the nations favourite chocolate to the ambient desserts aisle, these new additions are sure to be a real hit with consumers and retailers alike. The range is also set to drive incremental sales to the desserts category as a result of the strong growth potential available within the growing individual pots sector.”