Quorn is unveiling two new TV commercials which will run until the end of February, reinforcing its position as the highest media-spending brand in chilled and frozen.
The commercials, the latest in Quorn’s ‘deliciously healthy protein’ campaign, highlight the brand’s taste and food credentials and feature two Olympic gold medal athletes, GB and England hockey captain Kate Richardson-Walsh and the world record-holding swimmer, Adam Peaty.
“At a time of year when many people are actively seeking healthier options, we’re showcasing just how easy it is to make great-tasting dishes with Quorn as the main ingredient,” said Quorn’s head of UK category management, Julian Cooke.
“In the past, many shopkeepers have assumed that Quorn is the preserve of vegetarians. The reality is that 73% of shoppers who buy Quorn are non-vegetarians, highlighting the mainstream appeal of this top 40 UK grocery brand which has annual sales in excess of £150m, is growing at 8% and bought by 6 million households.”
In the 20-second commercials, the two gold medal winners are seen preparing and enjoying recipes of lasagne and Thai curry, backed by the strapline “Quorn, a deliciously healthy protein”.
The latest commercials form part of a sustained TV campaign which sees Quorn on the small screen for 49 weeks of the year.