Nestlé Confectionery has launched Rowntrees Randoms and Jelly Tots in new minis packs.
Each minis pack is 15g and will be available as a Rowntrees Randoms Minis 8 pack, Jelly Tots Minis 8 pack (both RRP £1.49) and a mixed Randoms and Jelly Tots Minis 20 pack (RRP £2.49).
The new Rowntrees Randoms Minis and Jelly Tots Minis are the result of research which shows mums are looking for appropriate ways to treat their children with confectionery. Key factors for them include products from brands they can trust, the right portion size, good to eat on the go, no mess and something that their child will love.
The launch will be supported by a media campaign and includes a bespoke advert which will air exclusively across broadcast VOD plus other digital online video, as well as support media on Facebook.
A Nestlé UK & Ireland spokesperson said: “New Rowntrees Randoms and Jelly Tots minis packs provide a solution for mums looking to give their children a smaller confectionery treat from a brand they know and trust. With sugar minis growing in popularity, convenience retailers should be sure to stock up to provide their shoppers with this sought after pack size.”
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