Republic Technologies (UK) Ltd plans to drive growth of the £254 million tobacco accessories category with the launch of Swan Kingsize Cigarette Tubes, the brand’s latest innovation.
The company says the Kingsize Cigarette Tubes tap into the £1.9 million tubing market, meeting demand from ‘cash-conscious’ consumers looking for a quality alternative to ready-made cigarettes, with a product that allows them to make their own.
The Swan tubing machine (rrp £3.64) allows consumers to roll cigarettes with ease, with packs featuring both 100 and 200 tubes in both Standard (100 pack rrp 0.99p/200 pack rrp £1.98) and Menthol variants (100 pack rrp £1.25/200 pack rrp £2.50).
“Smokers are more discerning than ever before, and with sweeping changes in the tobacco category, price-sensitive shoppers are seeking alternatives to traditional RYO and ready-made cigarettes,” says Gavin Anderson, general sales manager for Republic Technologies (UK) Ltd.
“With Swan Kingsize Cigarette Tubes, consumers can save at least a third versus purchasing pre-made cigarettes," he said.
“We’re giving consumers a simple, cost-effective way to roll-their-own while providing retailers with an additional opportunity to signpost the tobacco category in-store and maximise sales.”
Republic Technologies says the launch is being supported by a full marketing programme including trade show and video demonstrations.