Imperial Tobacco’s Rizla range of rolling papers is now available in new product and outer packaging.

As well as a more modern aesthetic, each pack now features a ‘tuck in’ closing mechanism designed to reduce wastage, plus a ‘soft touch’ finish designed to make the packaging feel more tactile.

Imperial Tobacco brand manager Jamie Burns-Smith commented: “These fresh Rizla pack designs demonstrate that we are constantly listening to our consumers, and tweaking our offering to remain one step ahead of the competition.

“To celebrate, new Rizla imagery is appearing on the livery of the Yamaha Official WorldSBK Team. In the most recent championship race the Dutch rider Michael van der Mark triumphed at Donington Park, proving the brand ‘never settles’ for second place!”

The new pack designs will be supported by a range of updated point-of-sale materials.