Rollover’s new Hot Chicken Baguette comprises four pieces of plain roast chicken with either sweet chilli or barbecue sauce, garlic mayo or tomato ketchup. Rrp is £2.49.
Rollover sales and marketing director Tony Owen said: “We like to listen to our customers carefully and stay first in line on innovations. Therefore, to help our customers take advantage of the current healthy trend, we have just added the Hot Chicken Baguette to our range providing consumers with a healthy hot alternative to sandwiches and other hot food offers.
“We are convinced it will help to recruit new consumers to the category. It heats from frozen in our free-on-loan steamer or bain-marie and works with our existing baguette. It is available with a pos package.”