Rowntree’s has announced a new summer promotion that will offer families the chance to win one of 85 Great Escapes.
In a first for the brand, the promotion will run across the full Rowntree’s portfolio of singles and sharing bags, including favourite products such as Rowntree’s Fruit Pastilles, Rowntree’s Fruit Gums, Rowntree’s Randoms, Rowntree’s Jelly Tots and Rowntree’s Tooty Frooties.
Each Great Escape will be based in the UK or Republic of Ireland and features aspirational locations such as yurts, treehouses, coastal and country retreats. And, while the primary target audience is mums aged 28-44 with school aged kids, the prizes highlighted on packs will differ with each product in order to appeal more closely to its target audience. For example, Rowntree’s Jelly Tots will feature Farm and Forest Funtime escapes, for Rowntree’s Randoms its Glamorous Glamping whilst Rowntree’s Fruit Pastilles will feature Luxury Lodges.
Promotional packs will feature a code inside the pack and shoppers simply need enter it onto the website to find out if they are a lucky winner.
The brand will also be launching a limited edition Rowntree’s Fruit Pastilles Berries and Cream single and a permanent Berries and Cream sharing bag in time for summer. Each pack will contain a mix strawberry and cream, raspberry and cream and blackberry and cream sweets.
A Nestlé UK & Ireland spokesperson said: “As the weather gets warmer sales of sugar confectionery typically increase. The launch of the new Great Escapes promotion from well-loved sugar brand Rowntree’s is set to capture shoppers attention and excitement, as not only does it offer a fantastic opportunity to win great prizes, but it also includes the brand’s full portfolio of products so it has wide reaching consumer appeal. Add in an exciting new product launch in the run up to Wimbledon, with Fruit Pastilles Berries and Cream, and the Rowntree’s brand is certain to be driving sales and therefore category growth for retailers this summer.”
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