Schweppes is revamping its pack design by launching a bold, effervescent new look to showcase its premium credentials to adult consumers.
From April, Schweppes 1-litre mixers will be available to retailers with striking new black labels which demonstrate the brand’s long-standing heritage as the ‘creator of bubbles since 1783’. The modern new design is also peppered with adult wit and humour to appeal to 30+ consumers looking for intriguing brands that suit their lifestyles.
Schweppes is supporting the packaging re-vamp with lifestyle POS, OOH and cinema advertising, experiential marketing and a digital campaign – showcasing that shoppers can get the perfect serve using Schweppes products.
The move is the first in a series of investments planned for the Schweppes brand in 2016. Wider plans also include re-introducing the Schweppes Russchian variant, currently known as Citrus Blend.
Simon Harrison, commercial director, Schweppes and new brand development at Coca-Cola Enterprises, said: “Schweppes is an iconic brand that will benefit from a bold new look that drives home the brand’s unique heritage, distinctive sharp taste and premium quality. Many people are not aware that the founder of Schweppes actually created the art of bottling the bubble, and the brand has been perfecting the product since then to make it a proven consumer favourite.
“With mixers performing well, we have impressive plans for Schweppes this year, and this is the first in a line of activations that will encourage trial and build brand loyalty by emphasising Schweppes taste preference, distinctive British style and sharp sense of humour.”