AG Barr is aiming to drive more seasonal demand for Irn-Bru with the launch of Jumper, its first new Christmas advert in nine years.
Jumper’ celebrates the gift of giving, with an Irn-Bru twist, and is the fourth advert in the ‘Gets You Through’ campaign.
It features a keen granny gifting her grandson a homemade treat – a hand-knitted mountain scene Christmas jumper. Unfortunately, the design is eye-catching for all the wrong reasons. But thankfully, he has a can of Irn-Bru to get him through what could have been an awkward family moment on Christmas Day.
The ad is now available to view on official Irn-Bru social channels and irn-bru.co.uk and is the third from the ‘Gets You Through’ campaign to be released this year, following the ‘Train’ and ‘Get a Grip’ ads this summer.
AG Barr head of marketing Adrian Troy says: “Christmas is a time for giving, and this year our granny might have given a little too much. However it’s the thought that counts and as always, Irn-Bru is on hand to get people through all kinds of difficult situations – even at Christmas.”