Smint is adding one of its best-selling mint packs in a new £1 PMP format, available to selected independent retailers and wholesalers across the UK.

Smint maker Perfetti Van Melle says it expects the packs to be very popular with impulse shoppers, and to maximise the impulse spend, Smint’s new £1 packs are designed to be as striking as possible, featuring a yellow £1 RRP flash on its pack foil and a new restyled pack design.

Product manager at Perfetti Van Melle, Shankar Iyer, comments: “We’re really excited to introduce a new addition to our Smint portfolio with a new refreshed look featuring the iconic triangular mint.

“PMPs give shoppers a renewed sense of trust in the brand, and it’s a great way for us to expand our audience as well as ensure shoppers are returning to Smint time and time again.”

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