Smint is launching a new TV sponsorship to boost awareness and drive sales in Scotland in the run-up to Hogmanay.

Partnering with STV, which holds the Channel 3 licences for central and north Scotland, Smint will launch a series of 10-second and 20-second sponsorship credits between the 29th December and 4th January, effectively taking over the channel’s biggest event and entertainments shows, soaps, dramas and festive specials.

It is estimated to reach 3.6 million people, and will also be supported by a regional PR and radio campaign to reach an even greater proportion of Scots during the countdown to 2016.

Shankar Iyer, product manager at Smint, comments: “Scotland is a very significant region for Smint, and this campaign highlights just how willing we are to invest, and grow our reputation.

“Hogmanay is without a doubt one of the most exciting nights of the Scottish calendar that young people look forward to celebrating. The advertising and PR campaign will further position Smint as a must-have for any social gathering.”

Head of sponsorship at STV, Debbie Robinson, comments: “We are delighted to be partnering with Smint this Hogmanay. Hogmanay is a huge night of celebration and Smint Scottish themed creative will really resonate with viewers across Scotland.”

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