Spar Brand is bringing extra fizz to its Christmas offering in 2016, with the launch of Spar Prosecco Speciale, alongside its seasonal alcohol range.
With an RRP of £9, the new premium sparkling wine will offer shoppers a trade up from Spar’s Perlezza Prosecco.
The premium prosecco is packaged in a stylish, flute-shaped bottle to clearly show consumers its more luxury appeal.
Spar Prosecco Speciale will be introduced on 24th October, and its launch is expected to bring Spar an extra £350,000 in retail sales.
Cath McIlwham, Spar UK head of brand, said: “As shoppers more frequently trade up to premium products during the festive season – either for themselves or as gifts – the launch of our Prosecco Speciale will come at just the right time.
“Sales of prosecco outpace Champagne in the UK, and prosecco represents 64% of all sparkling wine sales, so we are confident our new launch will tap the trend this festive season.”