Imperial Tobacco is set to launch a limited edition pack for its JPS cigarette range.

The limited edition design will be printed on the external rayophane of JPS Blue, Silver and Menthol packs leaving both the pack underneath and the product unchanged.

Madeleine Pearce, senior brand manager at Imperial Tobacco, said: “JPS continues to be one of the UK’s best-selling economy cigarette brands.

“The addition of the distinctive band and John Player Signature on the pack reinforces the quality and heritage of this trusted brand to consumers. The refreshed premium design signifies to tobacco shoppers that JPS is a quality cigarette at a great value price point.”

Packs of 10s and 19s in the limited edition design will be available to retailers from this month for a limited time only. The JPS range is available in both standard and price-marked packs (while stocks last) with an RRP of £6.99 for 19.

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